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The big idea

‘To help children think for themselves’

OUR VISION

A world where knowing what you believe is as important as passing exams.

OUR PURPOSE

To connect the wider world and the classroom. To write daily news stories focussing on the big issues in politics, economics, maths, arts, science, citizenship, history, geography and sport. 

OUR MISSION

To publish models of good writing, clear thinking and informative graphic design. To use good journalism to explain the contemporary world and set out the most interesting debates...and to provide students and teachers with the necessary tools to have those debates themselves.

OUR VALUES

As journalists: to simplify without ever being simplistic.

As a business: to value quality, decency and intelligence as much as profit.

OUR BELIEFS

  • confidence is the key to happiness and success
  • education that gives children confidence must be broader than schooling
  • knowledge is what you think and say for yourself
  • the best way to learn is to pay attention to the world around you